Apr 1, 2024
In today's episode of The Venue Podcast, Kinsey Roberts steps in
solo, as Lindsay Lucas dedicates time to her thriving one-on-one
venue consultations!
You can reach out to Lindsay here about Venue Consulting: https://thelindsaylucas.com/
We're chatting and brainstorming about all things HIRING when it
comes to your first or next Marketing Assistant.
Recognizing the Right Time for a Marketing Hire
Three pivotal signs indicating it's time to bring a
marketing professional on board:
1. Growth Signals: Your venue might be experiencing a surge in
bookings, or you're aiming to upscale your brand or delve into new
market segments. An overload of leads you can't manage alone also
points towards this need.
2. Strategic Shifts: Whether it's a brand overhaul, targeting a new
customer demographic, or significant enhancements to your venue's
offerings (like adding accommodations or a decor line), these
changes necessitate specialized marketing expertise.
3. Expertise Gaps: Realizing the complexities of digital marketing
or identifying areas beyond your skill set are clear indicators
that a marketing expert could significantly benefit your
business.
Finding Your Marketing Match
Four places to scout for the perfect marketing
assistant:
- Industry Networks: Engaging with professionals through industry
associations or social media groups can lead you to potential
hires.
- Job Platforms: Utilizing job boards like Indeed, LinkedIn, or
FlexJobs can open doors to candidates with the specific skills you
seek.
- Referrals: Tapping into your industry contacts for
recommendations can yield valuable leads.
- Freelancing Platforms: For those not ready to commit to a
full-time hire, exploring freelance marketers could be a strategic
initial steps.
Pre-Hiring Steps to Success
To ensure you're making an informed decision, preparation is
key:
1. Define Your Goals: Clarity on what you aim to achieve with your
marketing efforts is crucial.
2. Audit Your Current Marketing: Understanding what's working (or
not) will help tailor your search for a marketer with the necessary
expertise.
3. Budget Accordingly: Determine your financial readiness for this
addition, keeping in mind that effective marketing strategies are
an investment that pays off.
4. Develop a Job Description: Crafting a detailed job description
will attract candidates aligned with your needs.
Engaging Interview Questions
In the episode, we detail six specific questions to ask your potential hires to gauge their skillset and understand if they're the best fit for the position you're hiring for. We also share the benefits of having candidates perform a small sample project.