Mar 18, 2024
A Common Inquiry Among Airbnb Owners
In episode 68 of The Venue Podcast, Kinsey Roberts and Lindsay
Lucas address a recurring question from Airbnb owners about
transitioning their successful short-term rental properties to also
serve as wedding venues.
This episode unpacks the considerations and steps needed to
capitalize on the burgeoning demand for intimate and mid-sized
weddings at unique locations like Airbnb properties.
- Initial Considerations: Recognizing the overlap between the short-term rental and wedding venue industries, Kinsey and Lindsay highlight the growing interest among Airbnb owners in hosting weddings.
- Key Questions: They dissect an inquiry from Stephanie, who wonders how to venture into weddings without disrupting her successful Airbnb business.
Navigating Airbnb's Policy on Events
One of the first hurdles mentioned is Airbnb's strict no-events policy. Kinsey points out that while Airbnb currently prohibits large events, including weddings, there's a workaround by booking weddings directly, bypassing Airbnb's platform. This approach, however, requires additional marketing efforts and the creation of a separate business entity for the wedding venue aspect.
- Direct Booking Strategy: Encouraging Airbnb owners to consider direct bookings for weddings to circumvent platform restrictions.
- Legal and Marketing Considerations: Highlighting the importance of adhering to Airbnb's policies while exploring direct marketing strategies for wedding bookings.
Taking the Plunge: Investment and Commitment
Lindsay emphasizes the importance of treating the wedding venue as a distinct business venture, necessitating investments in infrastructure, legal structuring, and dedicated marketing efforts. This approach ensures that both the Airbnb and wedding venue operations can flourish without infringing on each other.
- Investment in Infrastructure: Discussing the potential need for physical upgrades or additions to accommodate weddings.
- Separation of Business Entities: Advising on the legal and financial separation of the short-term rental and wedding venue businesses for clarity and efficiency.
Leveraging Existing Success for Future Growth
Kinsey suggests innovative ways to utilize the success of the Airbnb business to fuel the wedding venue venture. One such strategy involves building an email list of past and potential guests through tools like StayFi, enabling direct communication about wedding opportunities outside the Airbnb platform.
- Building an Email List: Utilizing tools to capture guest emails for direct marketing of wedding services.
- Capitalizing on Warm Leads: Leveraging the positive experiences of Airbnb guests to introduce them to the wedding venue offering.